Coca-Cola Bottling Investments Group

Setting global standards for your employer brand

Coke BIG aimed to showcase their Employer Branding Proposition to a global audience and become the ultimate employer of choice. TalentView provided creative solutions such as marketing promotions, innovative photoshoots, and events that resulted in over 4988 individuals attending their BIG event.

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Employer Branding Playbook

THE SITUATION

Have a cohesive EVP Narrative and Framework that will allow Coca-cola Bottling Investments Group markets to implement an aligned brand across 15 countries while still localizing their employer brand

Empower Coke BIG leaders and team through developing Employer Branding Capability

Strengthen employer brand on social media and other channels through compelling content

THE SOLUTION

Developed a global employer brand playbook to be used by Talent Acquisition, social media teams and employer brand ambassadors

Crafted a social media strategy and content library that allows for optimal engagement across audiences

Conducted a workshop with EB Champions on how to put into practice the contents of the Employer Brand Playbook

RESULTS

With an aligned global employer brand, they have been certified as

a Great Place to Work and recognized as a Diversity Champion

Customers served! 0 Global employer brand strategy for 15 countries
Customers served! 0 LinkedIn awards nominations for Best Workplace and Diversity Champion
Customers served! 0  Standard EVPs and resource access for employees across all regions

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LOCATIONS

MALAYSIA

PHILIPPINES

SINGAPORE

VIETNAM

ACADEMY

CAREERS

PRIVACY POLICY

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