GATHER RELEVANT INSIGHTS
THAT DRIVE SOLID TALENT BRAND STRATEGIES
OUR INTEGRATED APPROACH TO EMPLOYER BRAND RESEARCH
EMPLOYER BRAND AUDIT
Gain Insight on Your Employer Brand's Strength
Discover how you are perceived as an employer in the talent market and know how your employer brand fares against competitors. Employer brand audit will allow you to increase talent attraction, talent engagement, and retention efforts.
- Understand what attributes matter the most to your future and current employees
- Ensure that your employer brand is fully communicating your values and culture
- Craft communication plans, and uncover the most effective channels to get noticed and loved
SOCIAL LISTENING
Know What Talents are Saying About Your Brand Online
Listen to what’s got the world talking, and gain valuable insights on talent market trends. Digimind is a social media listening tool that allows you to increase internal productivity, enabling your business to accelerate research and innovation.
- See the conversations that matter most, in real-time, across millions of online sources
- Perform insightful analyses and quickly find the data needed to drive business decisions
- Outplay competitors with the ‘compare’ function where you can keep an eye on your competitors and analyze their strengths and weaknesses
EMPLOYEE VALUE PROPOSITIONS (EVP) DEVELOPMENT
Create Your Employer Brand’s Unique DNA
Paint a clear picture of what your organization stands for as an employer. Define who you want to attract, who your competitors are, and what key attributes make you stand out.
- Outline and qualify the key attributes that will define your employer brand
- Identify the key messages and desired takeaways of your employer brand communications
- Articulate creative and distinct employee value propositions
EXL undertakes employer brand audit to understand its target talents
CHALLENGE
EXL wanted to understand how their target talents and employees perceive them as an employer so they can better communicate their employer brand.
SOLUTION
TalentView conducted an employer brand audit using various data gathering methods to uncover employee sentiments and market perceptions about EXL’s brand and culture.
RESULTS
Using the EB audit data, EXL was able to articulate their top employee value propositions to better position themselves as an employer-of-choice in their industry.
We have concretized our employee value propositions through the Employer Brand Audit that we did with TalentView. Defining our EVPs was extremely helpful in strengthening our employer brand.
Vida,
Head of Human Resources
