Coca-Cola Bottling Investments Group

Creating a bright future for the organization

Apart from their goal in localizing their employer brand in different countries, Coke BIG wanted to showcase their Employer Branding Proposition to a global audience. They wanted to position Coca-Cola as the ultimate employer of choice as well as recruit high potential young talents that can be groomed as future leaders of the Coca-Cola System.

Manufacturing

Virtual Fair

THE SITUATION

Coke BIG wanted to showcase their EVP to a global audience and help position Coca-Cola as the ultimate employer of choice, investing in young talents.

Coke BIG desired to attract young talents who align with their global employee value propositions.

Coke BIG needed to recruit high potential young talents can be groomed as future leaders of the Coca-Cola System.

THE SOLUTION

Photography and Video Shoot for young talent models who represent Coke BIG’s target talent segments.

Creatives and Marketing Promotions for Coke on Campus 2022 that increased brand awareness.

Airmeet as the event platform to host Coke on Campus and project management for Coke BIG Teams.

Platform Branding, Design, and Layouts that align with Coke BIG’s Design Philosophy.

RESULTS

A highly engaging event was executed with more than 11,430+
registrants and broadcasted to 20+ participating countries

Customers served! 0 + Event Registrations
Customers served! 0 + Live Attendees
Customers served! 0 Participating Countries

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LOCATIONS

MALAYSIA

PHILIPPINES

SINGAPORE

VIETNAM

ACADEMY

CAREERS

PRIVACY POLICY

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