The Challenge
- URC faced the need to adapt to Gen Z’s evolving career expectations, where authenticity, purpose, and growth opportunities matter more than traditional recruitment models. Limited campus visibility, fragmented branding, and siloed early careers initiatives risked losing top student and graduate talent to more visible competitors.
The Solution
- Launched #GrowBeyondURDegree and #LaunchURCareer campaigns with unified, high-impact visuals and messaging across digital, on-campus, and in-office touchpoints
- Revamped early careers programs, including the Comprehensive High-Impact Internship Program (CHIP) and the NextGen Leaders Program for management trainees
- Strengthened alignment with HRBPs and recruiters to ensure early careers hires filled strategic leadership pipeline needs
RESULTS
+
0
%
year-on-year growth in LinkedIn apply clicks (91.8K in 2024) driven by EVP-aligned content
+
0
%
LinkedIn follower growth from 2023 to 2024
0
%
Employee engagement improved from 83% (2022) to 85% (2024)
Want to learn more about this solution?
