Amplifying Presence, Engaging Talent: TalentView’s Approach to Elevate Haleon’s Talent Attraction

Haleon is a world-leading consumer health company with a clear purpose to deliver better everyday health with humanity. Its leading brands are built on science, innovation and human understanding and are trusted by millions of consumers globally.

CONSUMER HEALTH 

SOCIAL MEDIA STRATEGY

The Challenges

Haleon needed a comprehensive report with competitor insights and strategic recommendations to understand talent perceptions of its brand and monitor social media performance across online channels.

Haleon needed to empower its people with clear, consistent messaging and expertise to strengthen its employer brand and authentically represent its identity across talent touchpoints.

Haleon needed creatives for its events and online campaigns that captures their employer brand and showcase their programs.

the solutions

Presented monthly reports on Haleon’s social media performance and online presence covering awareness, advocacy, engagement, reputation, and talent sentiments.

Developed a communication guide to help Haleon’s team effectively showcase its culture, brand, and employer brand identity when engaging with potential candidates.

Conceptualized and designed online and print materials including job ads, social media ads, and talent program ads.

Results

Haleon aimed to be known as the company behind the powerful brands Sensodyne, Polident, Biotene, Centrum, and many more. Through data-driven social media insights and impactful online and offline campaigns, Haleon enhanced its audience engagement and improved its brand recognition. These supports Haleon’s positioning as a leader in the talent space with a stronger presence across multiple global markets.

Key social media metrics tracked across competitors, channels, and job boards to assess engagement, activities, and overall employer brand impact

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Graphics and video designs for Haleon’s events, campaigns, and programs

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Countries supported with social media activations and audit including Singapore, China, Japan, Australia, and South Africa

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A practical guide for HR and talent acquisition leaders to strengthen their employer brand online.

Inside this ebook:

  • Strategies to showcase company culture
  • Content ideas that attract quality candidates
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