Trend 01:

From Heart to Feed

Talent scrolls fast—your content needs to be clear, visual, and real to catch their eye. 65% of talents still prefer reading through updates and events happening in a company. Is your social media telling the story your talents want to hear?

Trend 02:

Let The Journey Be Theirs

From climbing the ladder to carving their own lane, talents are redefining growth on their terms. We found that 35% of younger talents aspire to become specialized experts in their field. Is your workplace ready to grow with them?

Trend 03:

Where it Feels Right

Strong culture, growth, and leadership have kept talent engaged for years. However, only 62% of talents feel their current organization fulfills its EVPs—are you still up to speed?

Trend 04:

Synergizing with AI

The future at work is becoming AI-powered. With only 5 out of 10 talents empowered to adopt AI at work, are you building the skills to ride the wave or getting left behind?

Trend 05:

Optimizing Communication Channels

Online or offline — your talents need both. How can you fine-tune your mix to make every message count? Take a deep dive as to how 8 out of 10 talents feel informed about their company vision, culture, and goals at work.

Trend 01:

From Heart to Feed

Top Online Channels for Talents

Vitals:

When does employer brand awareness really begin—and how far should it go?

Synapses:

Choose your channels wisely, but put even more thought into the content you share there.

Trend 02:

Let The Journey Be Theirs

Career Growth Expectations

Vitals:

Are you creating space for different definitions of success—or just following a single path?

Synapses:

Growth isn’t up for debate—they’ve defined it. It’s time to align and walk with them.

Trend 03:

Where It Feels Right

Vitals:

Are you closing the gap between what talents need and what you do?

Synapses:

Discover what keeps talent engaged, then build on it every day.

Trend 04:

Synergizing with AI

What skills do you feel you need to improve or develop to work more effectively alongside AI?

Vitals:

Is your culture ready to support creativity alongside AI?

Synapses:

Are you fostering an environment that allows talents to upskill and experiment with AI?

Trend 05:

Optimizing Communication Channels

Vitals:

Is your communication set up for all kinds of connections?

Synapses:

Find harmony between online tools and real-world interactions.

TalentView is a leading employer branding firm with a mission of elevating human capital standards across the ASEAN region. Working directly with business leaders in Fortune 1000 companies,TalentView’s solutions help create and maintain exceptional experiences to attract, engage and retain their talent. Partnering with key global players including Workplace from Meta, The Bot Platform, Talegent, Indeed, Glassdoor, and Hootsuite.

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