Coca-Cola Beverages Vietnam (CCBV) is one of the leading total beverage companies in Vietnam, delivering world-class refreshment to millions of consumers nationwide while making a lasting impact on people, partners, communities, and the planet.
The Coke Fresh 2024 program by Coca-Cola Beverages Vietnam is a 6-month Functional Trainee initiative designed to serve as a career launchpad for young talents. Offers participants hands-on experience across various departments, aiming to ignite their passion and provide valuable exposure to the corporate environment
FAST MOVING CONSUMER GOODS
The Expectations:
For its flagship Coke Fresh Program, Coca-Cola Beverages Vietnam (CCBV) needed a smart and reliable way to find the best young talent—future leaders who could grow with the company. With thousands of applications coming in from all over the country, CCBV was looking for:
A scalable and integrated platform capable of evaluating a high volume of applicants across key leadership dimensions—such as cognitive agility, values alignment, and functional skills—while maintaining speed and consistency.
A data-driven, adaptive assessment journey that could uncover leadership potential early on, enabling smarter, more targeted shortlisting for a variety of high-impact roles within a single campaign.
A custom-branded, candidate-first experience that reflected Coca-Cola’s employer brand, created a memorable impression for Gen Z applicants, and ensured accessibility, fairness, and inclusivity across diverse talent pools.
the solutions
By working with TalentView, CCBV was able to run the Fresh Program in a way that was both efficient and meaningful for candidates:
Five role-specific assessments were developed, each aligned with the unique competencies required across commercial, supply chain, and support functions—allowing for nuanced evaluation while keeping the campaign unified.
TalentView’s analytics-powered platform provided deep, actionable insights that guided shortlisting, informed development conversations, and aligned closely with CCBV’s leadership competency framework.
A gamified and mobile-friendly assessment experience captivated young applicants and made the process more dynamic—boosting completion rates and strengthening candidate recall of the Coca-Cola brand.
Results
The Coke Fresh Program achieved strong results, combining speed, scale, and a standout candidate experience:
With seamless integration and real-time communication, both candidates and recruiters experienced a smooth, coordinated journey—proving that large-scale hiring for future leaders can be both high-touch and high-tech.
custom-built assessments launched for five key functions, aligned to specific role requirements.
fresh graduates assessed in 3 weeks.
completion rate, reflecting high engagement and a positive candidate journey.
TalentView’s quick actions, responsiveness, and strong support made a huge impact on our campaign. Their customizable, skill-based assessments helped us effectively evaluate fresh graduates across multiple roles while ensuring an engaging candidate experience. Thanks to a seamless execution and our strong collaboration, we achieved a 91% assessment completion rate – the highest ever for our young talent hiring campaign. A truly valuable partnership!
– Le Thi Thu Thao – Employer Branding Lead
TalentView is a leading employer branding firm with a mission of elevating human capital standards across the ASEAN region. Working directly with business leaders in Fortune 1000 companies, TalentView’s solutions help create and maintain exceptional experiences to attract, engage and retain their talent. Partnering with key global players including Meta, WorkVivo, Humand, Flip, Talegent, Indeed, Glassdoor, Uptale, Digimind, and Hootsuite.
