empowering a safety-first culture through immsersive experiences
Energy Development Corporation (EDC) is the Philippines’ largest geothermal energy producer, leading in renewable energy. It operates multiple geothermal plants, driving the country’s shift to clean energy and sustainability.
BRAND CAMPAIGN DEVELOPMENT
VIRTUAL REALITY EXPERIENCE & ROADSHOWS
The Challenges
EDC aimed to deepen its understanding of employee behaviors and attitudes toward health and safety to ensure its regulations were positioned effectively for full adoption across the organization.
The company saw an opportunity to enhance its communication plan to actively engage employees and encourage alignment with its health and safety culture, ensuring employees felt empowered and involved.
EDC sought to amplify awareness of its health and safety initiatives by delivering impactful and relatable content, supported by on-ground roadshows to drive home the importance of these efforts across its diverse workforce.
the solutions
Brand Campaign Development: With TalentViewâs support, EDC now has a strong “LifeSavers” brand strategy featuring 10+1 LifeSavers practices that reinforce safety across all employees, from ground operations to office work. LifeSavers is comprised of controls each focused on mitigating high-risk activities to prevent serious injuries or fatalities.
LifeSavers Week: TalentView led roadshows across six EDC sites (Davao, Bicol, Leyte, Burgos, Negros, and the Head Office) with gamified activities and interactive sessions, supported by a communication plan with creative contents, signages, mascots, and branded materials to foster awareness and engagement.
Virtual Reality Lab: TalentView designed an immersive VR learning module simulating real-life work environments, enabling employees to practice identifying hazards and assessing risks, enhancing their safety awareness and preparedness.
Results
The 10+1 LifeSavers brand and strategic communication plan strengthened safety culture across plant workers, site teams, and office employees through a brand campaign, nationwide roadshows, and an immersive VR Lab. EDC employees are now more engaged and aware, enabling them to mitigate high-risk activities and enhance workplace safety.
Sites Covered
Participants
Client CSAT
People enjoyed and were engaged in the activities TalentView prepared for the launch. Truly appreciate the easy communication of feedback with TalentView, and they have been able to act on comments speedily. Also appreciate the camaraderie that TalentView has shared with us throughout the engagement. Kudos!Â
– HSECT Culture Program Lead , EDC
lifesavers roadshowS and virtual reality lab
talentview goes to edc sites to launch lifesavers campaign
Site 1: Head Office (Pasig City)
Site 2: Negros
Site 3: Mt. Apo
Site 4: Burgos
Site 5: Leyte
Site 6: BacMan
TalentView has greatly helped with a lot of things the past 3 months - with developing the Branding and Communications for LifeSavers up until its finalization, production of our LifeSavers videos and posters, and manning the booths during the LifeSavers Launch roadshows, we are truly grateful for the support, effort, time, and resources TalentView shared with us. People enjoyed and were engaged in the activities TalentView prepared for the launch: Safety Jeopardy, LifeSavers Puzzle, Spot the Hazard, LifeSavers Virtual Reality, and we thank TalentView as well for the designs for the stickers, mascot, and freedom wall!
- HSECT Culture Program Lead , EDC
TalentView is a leading employer branding firm with a mission of elevating human capital standards across the ASEAN region. Working directly with business leaders in Fortune 1000 companies,TalentViewâs solutions help create and maintain exceptional experiences to attract, engage and retain their talent. Partnering with key global players including Workplace from Meta, The Bot Platform, Talegent, Indeed, Glassdoor, and Hootsuite.
