Contact Us

taking flight: how talentview empowered

cebu pacific’s talent strategy

Cebu Pacific revolutionized Asian air travel with its pioneering “low fare, great value” strategy in the Philippines. Committed to innovation, it stands as a key player in Asian aviation, connecting people and fostering economic growth in the Philippines and beyond.

AIRLINES & AVIATION​ INDUSTRY

COMPETENCY FRAMEWORK DEVELOPMENT

The Challenges

Evolving Competency Needs: Cebu Pacific saw an opportunity to enhance its competency library to better align with the dynamic needs of the aviation industry. By redefining its set of competencies, the company aimed to strengthen talent management and support long-term success.

Learning & Development Optimization: Cebu Pacific sought to enhance its L&D approach by establishing a structured system that better connected its learning initiatives with competency gaps and business needs.

Enhancing Total Rewards System: Cebu Pacific focused on elevating its total rewards approach by developing a more equitable and motivating system that celebrates individual growth and directly rewards competency development. 

the solutions

Competency Reinvention: With collaborative efforts of TalentView and Cebu Pacific stakeholders, a redefined set of competencies is now in place. This comprehensive framework encompasses roles from technical operations and ground services to corporate and support functions.

Training Program Alignment: Cebu Pacific now leverages the new competency framework to develop a tailored L&D program for each employee that aims to address specific skill gaps and align growth with both talent development and business needs.

Competency-Linked Rewards Restructuring: With TalentView’s support, Cebu Pacific has a redesigned total rewards structure to align with the new competency framework, ensuring rewards reflect both performance and career growth.

Results

Through this strategic partnership, Cebu Pacific established a comprehensive, competency-based talent program that integrates all talent initiatives. This provides employees with clear, structured pathways for growth and development, strengthening Cebu Pacific’s position as an employer of choice in the aviation industry and fueling its continued success.

Job Families Covered

0

Hours of Strategic Discussion with SMEs ​

0

Active Competencies in the Library ​

0

TalentView is a leading employer branding firm with a mission of elevating human capital standards across the ASEAN region. Working directly with business leaders in Fortune 1000 companies,TalentView’s solutions help create and maintain exceptional experiences to attract, engage and retain their talent. Partnering with key global players including Workplace from Meta, The Bot Platform, Talegent, Indeed, Glassdoor, and Hootsuite.